Over the years, the Centrix has maintained its minimalistic design and thus is the soft corner for most of the brand’s patrons. The suave cuts on the black or gold dial pave the way for a polished design and are desired by all. Rado CentrixĪrguably, the most recognizable and popular of all, the Rado Centrix is defined by its classic look. Watch connoisseurs are of the opinion that their watches are worth every penny and at least one must be owned by every individual. But today, Rado produces some of the most expensive timepieces. Earlier, the company had to slash the prices in order to not crumble down. You would be surprised to know that a large section of Rado watches hypoallergenic materials so that the pieces would sit gently on the skin. From using the conventional sapphire crystals to state-of-the-art ceramics, Rado puts the utmost importance on durability and comfort and designs the watches as per the needs of the customers. With its growing popularity, Rado had to focus on producing sturdy, as well as, designer timepieces. In the 1990s, the brand gave birth to the Ceramic Revolution with its extraordinary timepieces - the Rado Ceramic and the Rado Sintra. The Rado Captain Cook was a breakthrough in the path of watchmaking. The DiaStar 1 was the first watch ever that was made scratch-proof with the help of sapphire crystal and hard metal. It went on to produce some of the best watches of all time and grabbed everyone’s attention with its use of high-end technologies. In the hands of Fritz, Wener and Ernst, the company had started taking its baby steps under the name “Schlup & Co.” In 1950, the name was changed to Rado. An esteemed part of the Swatch Group, Rado produces all its timepieces in its headquarters in Lengnau, Switzerland. Having a history of using innovative materials works in the brand’s favor and makes it better than some of its contemporaries. With its aspiration to manufacture durable yet technological women and men watches that beat the others in design, Rado has been acing its game successfully for many years now. The brand, respected globally due to its innovative timepieces, is synonymous with its rich heritage and impeccable craftsmanship. The Captain Cook collection is perfect for modern explorers.ĭevoted to producing the best of luxury watches, Rado is considered one of the best Swiss watchmaking companies. Captain Cook watches come with a vintage touch and are available in a mix of materials and strap options. Currently, There are a few watch collection of Rado one of which is the Captain Cook collection. Since then, Rado has continued to produce timepieces with advanced technologies hitherto unknown. During the 1960s, the company introduced its iconic DiaStar 1, which immediately grabbed everyone’s attention for being the first-ever scratch-proof watch. In just a matter of ten years, Rado’s watches became known all over the world and were largely sold in over sixty countries. Not until 1950 was the name changed to “Rado,” after which the brand gained popularity soon. By the end of the Second World War, they succeeded in giving a head start to the company. The founders, Werner, Fritz and Ernst Schlup had started the company under the name “Schlup & Co” and manufactured mechanical watches in their factory. Rado had its humble beginning back in 1917 in a place called Lengnau. Hailed as one of Switzerland’s biggest watchmaking companies, Rado, owing to its passion for materials engineering, works to produce luxury watches with new technologies, high-tech materials and innovative designs. The Swiss watch industry is respected all over the world, and Rado holds an eminent position when it comes to Swiss watchmaking.